Stop paying per-client fees for email marketing. Punchmail lets you manage every client on one self-hosted platform. Unlimited lists, unlimited sends.
Punchmail isn't a hobby project with a queue bolted on. It's a multi-layered sending engine designed from day one to handle millions of emails without breaking a sweat.
7 priority queues — tracking, sending, campaigns, automations, bounces, imports, default. Each with dedicated workers via Laravel Horizon.
Campaigns split into 500-subscriber batches. Multiple workers process batches simultaneously. Template compiled once, cached in Redis, reused across all batches.
Every open, click, bounce, and unsubscribe stored in ClickHouse with 6 materialized views for instant aggregation. No more slow MySQL GROUP BY on millions of rows.
Redis SETNX locks → MySQL unique index with INSERT IGNORE → job idempotency. Three layers guarantee zero duplicate sends, even during crashes and restarts.
Enterprise email marketing features without the enterprise price tag. Built by someone who's been sending email since before Gmail existed.
Drag-and-drop email builder with 10 block types. Compiles to bulletproof HTML via MJML. Looks perfect in every client — yes, even Outlook.
Nested AND/OR conditions across subscriber fields, tags, engagement history, and campaign activity. "Opened campaign X but didn't click in 90 days" — milliseconds.
Trigger-based workflows with conditions, delays, and actions. Welcome series, re-engagement, cart abandonment. Set it and forget it.
Connect any SMTP provider. Create pools with weighted distribution for IP warmup. Automatic failover. Per-campaign throttling. This is what enterprise ESPs charge thousands for.
Event tracking powered by ClickHouse. Millions of events, instant queries. Full per-campaign reports and per-subscriber activity timeline.
Test subject lines and content with 2-3 variants. Auto-send the winner based on opens or clicks. Data-driven sending.
IMAP/POP3 mailbox polling plus webhook receivers for SES, Postmark, and SendGrid. Automatic hard/soft classification with configurable thresholds.
Multiple suppression lists with email AND domain blocking. Platform-wide suppression for spamtraps and global unsubscribes. Three-layer dedup prevents duplicate sends.
RFC 8058 one-click unsubscribe (Gmail/Yahoo required), in-body unsubscribe, and full preference center. List-Unsubscribe headers automatic on every send.
Agency email marketing has a math problem. Every client needs their own subscriber list, campaigns, and often their own sending domain. On SaaS platforms, each client means another subscription or a higher tier. Managing 10 clients on Mailchimp can cost $500-2,000+/month depending on list sizes. That eats directly into your margins.
Some agencies create separate accounts per client, which means separate logins, separate billing, and no unified management. Others use a single account with multiple audiences, which creates messy data separation and limits what you can do per client. Neither solution is designed for how agencies actually work.
With Punchmail, you run one self-hosted instance with unlimited lists and segments. Each client gets their own lists, templates, and campaigns. You configure separate sending domains and SMTP providers per client using SMTP pools. There's no per-client fee, no subscriber tier pricing, and no artificial limits.
For agencies with technical capacity, you can even run multiple Punchmail instances — one per client — on the same server using Docker. Each instance is fully isolated with its own database and analytics. The per-client infrastructure cost drops to almost nothing, and your margins stay healthy.
One Punchmail license. Unlimited lists for unlimited clients. Your only cost is the server and SMTP sending.
Configure separate SMTP providers and sending domains per client using SMTP pools. Each client's reputation is isolated.
Per-list and per-campaign analytics powered by ClickHouse. Generate client reports with real-time data.
Separate lists ensure client data stays separate. For full isolation, run multiple instances on one server.
We're not competing with Mailchimp's marketing budget. We're competing with their feature set.
| Punchmail | Mailchimp | ActiveCampaign | Mautic | |
|---|---|---|---|---|
| No per-client pricing | ✓ | ✗ | ✗ | ✓ |
| Unlimited lists | ✓ | Paid tiers | Paid tiers | ✓ |
| Per-client SMTP | ✓ | ✗ | ✗ | ✗ |
| Self-hosted | ✓ | ✗ | ✗ | ✓ |
| Block email editor | ✓ | ✓ | ✓ | Basic |
| Automation per client | ✓ | ✓ | ✓ | ✓ |
| ClickHouse analytics | ✓ | ✗ | ✗ | ✗ |
| A/B testing | ✓ | ✓ | ✓ | Basic |
| Client data isolation | ✓ | Audiences | Tags | ✓ |
| Cost for 10 clients | €29 total | $1,000+/mo | $800+/mo | Free |
No PhD required. If you can copy-paste three commands, you can run Punchmail.
Clone the repo, copy the environment file, set your admin credentials.
git clone https://github.com/punchmail/punchmail && cp .env.example .env
One command spins up all 7 containers — app, database, analytics, queue, cache, email renderer. Done.
docker compose up -d
Add your SMTP provider in settings — Amazon SES, Postmark, your own Postfix, whatever. Create pools, set weights, configure failover.
Import subscribers, build your first campaign with the block editor, hit send. Welcome to email freedom.
No subscriber tiers. No send limits. No "contact sales." Just a price that makes sense.
🚀 Launch price for the first 100 customers. Then €99.
We manage email marketing for 12 clients. On Mailchimp, that cost us $1,400/month. On Punchmail, it's €49 once plus a $40/month Hetzner server. Our margins went from thin to thick.
Your subscribers. Your data. Your server. One price, forever.